TRACKS

Please consider submitting your proposal to one of the following tracks. Parallel sessions will be organized in order to reflect the track themes.

Social Entrepreneurship and Cultural Heritage Management

Chair: Cagri Bulut (Yasar University)

Papers will be discussed in this track cover, but are not limited to, the following aspects:

EXPO Strategies in Cultural City and Urban Settings; 2. Cultural Heritage Management and EXPO tourism; 3. Social Innovation and Cultural Entrepreneurship; 4. Researches and Case Studies of Corporate Social Responsibility Projects on Cultural Heritages; 5. Case studies and researches on Social Entrepreneurship and Corporate Social Responsibility; 6. Urban Management and Regional Development through Cultural Heritage Management; 7. Technology and Knowledge Management in Cultural Heritages and Museum; 8. New business venturing and opportunity recognition on Cultural Heritage related Businesses; 9.Social Change Centers and Community Services Management on Cultural Heritages

02

Cultural Heritage Marketing

Chairs: Anna Kovaleva and Michael Epstein (Saint Petersburg State University of Economics)

Under modern economic and social conditions cultural heritage marketing of museums plays a large part in terms of saving artifacts, ethnic identification, and dialog of generations. Papers of this track can cover such topics as: 1) marketing communications of museum with stakeholders; 2) (re)brand museum strategies; 3) role of museums in maintaining dialog of generations and their ethnic identification; 4) new marketing approaches for museums’ promotion; 5) role of museums in branding of the territory (especially, cities and regions).

03

04

Technology in Sustainable Cultural Heritage Management

Chairs: Maria Claudia Lucchetti and Gabriella Arcese (Roma Tre University)

Papers discussed in this track cover, but are not limited to, the following aspects:
a) Technology and technological innovation in cultural heritage sector
b) Technolgy for sustainability in cultural heritage secotor
c) Preserving our heritage and improving our environment with
innovation and technology supports

IS in Cultural Heritage and Virtual Museums

Chair: Andrea Carugati (Aahrus University)

05

06

Issues and Trends in Museum Management

Chair: Ige Pirnar (Yasar University)

Papers discussed in this track cover, but are not limited to, the following aspects: a) Crowdsourcing, Crowdfunding and / or Augmented Reality Applications; b) Creativity in museum management; c) Innovation in museum management; d) Entrepreneurship in museum management; e) Collections Management Systems in museums; f) Museum behavior management g) Trends in economics of museums

Organizational and Institutional issues in Cultural Heritage Management

Chairs: Lucia Marchegiani and Michela Marchiori (Roma Tre University)

Papers discussed in this track cover, but are not limited to, the following aspects: a) inter-organizational networks; b) human resource management; c) competencies of leading roles in cultural organizations; d) creativity and cultural organizations; e) organization of work within the cultural organizations

07

Value of Cultural Heritage for Society

Chairs: Roberta Guglielmetti and Laura Di Pietro (Roma Tre University)

Nowadays culture and cultural heritage represent one of the most important resource to pursue the revival of identity, belonging and citizenship values. Thus it is necessary to revise, in an innovative and more effective way, the concept of culture and cultural heritage, increasing the understanding of cultural values and identity linked with all the cultural heritage types.

08

Improvement in Museums' visitors satisfaction

Chair: Francesca Renzi (Roma Tre University)

Cultural heritage managers have to conduct consumer studies to acquire systematic knowledge, useful for the decision-making process. Often there is a dearth of this kind of information because there are no recurring efforts to collect data on the cultural consumers’ behaviour and satisfaction. This lack of information serves as the motivation to investigate and implement new operations and managerial practices for improving service quality.